Drive profitable behaviors.

Deepen existing relationships.

Build sustainable revenue.

Financial institutions across the country are seeking reliable strategies to replace lost fee income. While a fee-based checking account seems like a natural place to begin, selecting the right approach is the key to maintaining your account holders’ satisfaction and loyalty. Offering consumers the ability to eliminate those fees however, is the winning marketplace strategy.

ENGAGE WITH HIGHER VALUE. BUILD DEEPER RELATIONSHIPS.

Give them an account that’s worth the fee while supplementing their experience with valuable services. You’ll not only justify the additional charge, but you’ll increase the lifetime value of the account. Thanks to our distinctive marketing capabilities, Affinion has developed a powerful way to deliver a relevant retail strategy while tracking and rewarding consumer behaviors that drive sustainable profitability for your institution. It also provides an easier free-to-fee transition.